And though we'll still be able to taste the rainbow, this Pride month we won't be able to see it. Launching as part of its Give the Rainbow campaign, the Pride … What about the flavors? “This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity,” GLAAD President and CEO Sarah Kate Ellis said in a release. It's a bit of a reversal of the typical Pride campaign as most brands wash all their gear in the hues. For the US launch, the brand partnered with LGBTQ+ advocacy group GLAAD, and for every pack of gray skittles sold $1 will be donated to the group up to $100,000. So we've given ours up. For the first time in the U.S. the company is rolling out its "Give the Rainbow" campaign where they shirk the rainbow colors. Skittles is crushing the candy game, yet again. When I heard about Skittles having a PRIDE edition of gray Skittles, I had to try them. Instead, Skittle packaging, and the candies themselves will appear grey, while still retaining the Five Fruity Favors they are known for. "While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community," Hank Izzo, vice president of marketing, Mars Wrigley US, said in a release. (Source: Skittles, CNN) May 21, 2020 at 3:30 PM CDT - Updated May 21 at 8:35 PM Skittles is removing the rainbow—in fact, removing color entirely—from its packaging for a Pride partnership with GLAAD. This isn't the first time a brand has partnered with GLAAD in this way. The Mars-owned candy brand already has its identity strongly tied to rainbows, necessitating the need for a different approach for its Pride campaign, which includes … Varieties “The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round. Losing our rainbow was only the beginning. RELATED | Pabllo Vittar, Chella Man, More Front Calvin Klein Pride Campaign, Pabllo Vittar, Chella Man, More Front Calvin Klein Pride Campaign, Charlize Theron Wants to Lead a Lesbian 'Die Hard' As Vengeful Wife, Here's the Top 10 TV Scenes In Male Nudity for 2020, This Is Who's Behind Dionne Warwick's Pro-LGBTQ+ Tweets, RuPaul, 'Drag Race' Alum Interview Dolly Parton About Wigs, Work, Drag, Adam Lambert, Brandi Carlile Join Cyndi Lauper’s Blowout Concert, Orgy Guests Thought Cops Were Part of Fun, Unzipped Their Pants, Selma Blair, Sarah Michelle Gellar Recreate ‘Cruel Intentions’ Kiss. And though we'll still be able to taste the rainbow, this Pride month we won't be able to see it. Skittles is losing its colours next month to show its support for “the one rainbow that matters during Pride”. That's why we have given up our rainbow to show support for the LGBTQ+ community! Skittles Pride Pack (Image via Mars, Incorporated) (Hand-out/Mars, Incorporated) Share By: Brianna Chambers, Cox Media Group National Content Group Updated: May 24, 2020 - 3:45 PM This, of course, is not the first time Skittles has given up its rainbow; the project has been launched in Canada, Germany, and the U.K. previously. Skittles Ditches Rainbow To Celebrate Gay Pride Month 'Only Rainbow That Matters' Rpt 24th May, 2020 In tandem with giving up the rainbow, the label is giving up some coin too. Only #OneRainbow matters this Pride month! While brands typically go all out for Pride marketing, the cancellation of parades and festivals has left them pivoting to online advertising. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. For every SKITTLES Pride Pack sold we are donating $1 to @glaad. pic.twitter.com/mecpWaVhzA. (5) Skittles PRIDE PACKS LIMITED 2020 . Skittles Pride Pack (Image via Mars, Incorporated) (Hand-out/Mars, Incorporated) Share By: Brianna Chambers, Cox Media Group National Content Group Updated: May 24, 2020 - 1:45 PM Skittles will donate $1 per pack of its all-white Skittles to LGBTQ media advocacy group GLAAD. Not to fear. "We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we're excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long. (Source: Skittles, CNN) May 21, 2020 at 4:30 PM EDT - Updated May 21 at 9:35 PM Skittles is to support the LGBTQ+ community during Pride month for the fifth year in a row. Last year, Bud Light sold. This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.”. Colorless Skittles will hit the shelves for the month of June in celebration of Pride Month. ... Dockers is "Always Proud" in their 2020 Pride campaign! During PRIDE only #OneRainbow matters. Despite previous backlash, Skittles clearly hasn't been warded off the idea, but it is deploying what appears to be a more varied grayscale versus pure white packaging for 2020. That's been the tag line of the candy brand for god knows how long. This isn't the first time the gray candies are being sold in stores. The change was temporary, and normal Skittles returned in July 2020. At the time, many consumers expressed concern that the message could be linked to white pride, a racialist concept promoted by white supremacist and neo-Nazi groups. In March, the Wrigley-owned brand unveiled an all-white version of the candy in an effort to allow “Pride’s rainbow to take center stage.” The revamped Skittles are currently being sold in black-and-white bags in both the United Kingdom and Germany, and will appear on store shelves through September. From beginning of June and For the first time in the US, the brand is releasing limited-edition Skittles Pride … So we’ve given up ours to show support.” Skittles The candy that invited us to "taste the rainbow" has ditched the rainbow for Pride 2020: Bearing the slogan "only one rainbow matters during pride," limited-edition bags of colorless Skittles are available at Walmart and CVS throughout June. A post shared by SKITTLES (@skittles) on May 20, 2020 at 8:43am PDT. Reviewed in the United States on August 4, 2020. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.. This year, in order to celebrate Pride, they have come out with colorless Skittles.. How does this celebrate all things Pride and rainbow, you may ask? Here's what you need to know. In 2009, animal-derived gelatin was removed from Skittles making them suitable for vegetarians and vegans. Looks like we have a new favorite candy! (Source: Skittles, CNN) May 21, 2020 at 4:30 PM EDT - Updated May 21 at 9:35 PM Skittles' bold Pride design is too cute to handle. While that donation will be capped at $100,000, that's still a pretty chunk of change. Skittles made an announcement on Friday regarding a brief redesign, and it couldn't be more adorable. Skittles are bright, chewy, and fruit-flavored candy buttons, and every bag is a spectrum of colors. Skittles says the “give the rainbow” campaign will support GLAAD, giving the advocacy group $1 per pack purchased up to $100,000. For every pack (Share Size Packs and Medium Stand Up Pouches are included) purchased during June, $1 is going to GLAAD. Skittles is removing its iconic colorful branding and giving up its signature rainbow to celebrate the LGBTQ+ community and highlight that during Pride month, only #OneRainbow matters. Skittles pledged to honor LGBTQ Pride Month by removing the rainbow colors from its signature product late last month. Shipped with USPS Priority Mail. Rainbowless packs are back with each pack raising money for Switchboard - the LGBT+ Helpline. "Skittles, taste the rainbow!" Skittles "Pride Pack" 15.6 oz sharing size. For Pride month 2020, Skittles changed the color of their candies from a rainbow to all gray, with the tagline "Only one rainbow matters during PRIDE" . Skittles are going colorless with both their packaging and their product for all of June, saying "only #OneRainbow matters.". (CNN)The candy that's known for its iconic rainbow is ditching their colorful symbol for Pride Month to celebrate and support the LGBTQ+ community. Over in Vancouver, our Pride celebrations have just begun (we’re not late, we just do things differently out west). Skittles is celebrating Pride Month a little differently this year. During PRIDE only #OneRainbow matters. The Skittles are white this month because, as the message on the back of the limited-edition new bag puts it, “During Pride, only one rainbow matters. Verified Purchase. ", It's Pride Month. Gray limited-edition "Pride Pack" candy bags will hit the shelves of CVS and select Walmart stores next week until the end of June. The brand released these packs in Canada, Germany, and the United Kingdom in previous years. https://www.cnn.com/2020/05/22/us/colorless-skittles-pride-trnd The brand has teamed up with Gay Times and Switchboard to create a new Skittles Pride campaign which enables thousands of letters to be sent to family and friends all over the country. Skittles is entering June 2020 with a special colorless candy pack for Pride Month. That's been the tag line of the candy brand for god knows how long. Basically if you like to divide your snacks up by strawberry, orange, grape, green apple, and lemon, tough luck! On each bag of the limited-edition Pride Month Skittles, ... 2020 Bustle Digital Group. "This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity," GLAAD President and CEO Sarah Kate Ellis said in a release. Condition is New. “Only one rainbow matters during pride,” greyscale candy wrappers read; individual candies will temporarily be leeched of color. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. "Only one rainbow matters during Pride," the packaging teases. Find great deals for Limited Edition Pride White Skittles 2020 15.60 Ounce Bag FREE SHIPPING . Skittles & STARBURST Candy Full Size Variety Mix 37.05-Ounce 18-Count Box In 2020, Skittles is continuing its theme of neutral colors, but has taken a less questionable approach to show its support. This Pride only one rainbow matters. Even though you won't be able to see the rainbow colored candies, you'll still get to taste the rainbow with the same original fruity Skittles flavors. Skittles. For the first time, the candy brand is rolling the campaign out in the U.S. "Skittles, taste the rainbow!" Shop with confidence on eBay! 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